Did you know that there are more than 1.5 million* non-profits in the United States?
How are people supposed to find your non-profit or ministry in the midst of those kind of numbers? A good first step is to have a creative logo paired with a consistent color pallete in all of your publications (online and print). The idea is to have people able to identify your organization in just a glance. Fast food restaurants have this down to an art!
Take a moment to think about some fast food restaurants you drive by every day. I bet you can clearly see several of them. Their sign and the colors used.
You want to be that recognizable to people too! I realize that this idea sounds more like a business concept. And it is. However, it is a good marketing strategy no matter if you are a non-profit or a for profit business.
I created the logo and color pallete mock up above to show how a designer can help your organization stand out from the other 1.5 million non-profits. I encourage you and your team to consider creating the same kind of mock up for your ministry or non-profit. If this is out of your comfort zone then think about hiring a graphic designer to help you.
Let a designer take care of the marketing details. And you take care of serving the community. Pick a logo and pick your colors. Then get ready to be recognized!